AI Insights · Timothy · October 2025
Top Beauty Retail Apps in Oceania: Q3 2025 Performance Overview
Explore the performance trends of the top beauty retail apps in Oceania during Q3 2025, including download and active user data from Sensor Tower.
In the third quarter of 2025, the beauty retail app market in Oceania saw varied performance across the top applications. Data provided by Sensor Tower offers insights into weekly downloads and active user metrics for these apps.
MECCA - Beauty Shopping demonstrated a consistent pattern in weekly downloads, peaking at approximately 11.3K in late July and again at 10.6K by the end of September. Active users showed a fluctuating trend, reaching a high of 113.9K in early August before slightly declining to 105K by the end of the quarter.
Sephora - Beauty Shopping experienced a notable increase in downloads mid-July, peaking at 11.1K by the end of that month. However, active users displayed a downward trend, starting at 102.1K and ending at 83.9K by September's close.
Adore Beauty | Shop Beauty Now saw a significant surge in downloads mid-July, reaching nearly 10K, followed by a steady decline. Active users peaked at 29.4K in early August but decreased to 14.7K by the end of the quarter.
Lush Fresh Handmade Cosmetics noticed a spike in downloads at the end of July, with numbers climbing to 3.7K. Active users mirrored this trend, peaking at 3.3K during the same period.
OLIVEYOUNG GLOBAL maintained a steady download rate, with a noticeable increase to 1.7K in early September. Active users also displayed growth, reaching 6.6K at the start of September.
These insights, derived from Sensor Tower's data, highlight the dynamic nature of the beauty retail app market in Oceania. For more detailed analytics, visit Sensor Tower's website.
